A new law will force car advertisements in France to carry messages that encourage more eco-friendly forms of transport such as cycling and public transport.

Many products in France are required to carry warnings: “Smoking kills”; “Avoid eating too much fat”; “Abuse of Alcohol is dangerous for your health”.

From March 2022, a new law will force the advertisers for automobile industry to do the same.

All car adverts will need to contain one of the following messages:

Pour les trajets courts, privilégiez la marche ou le vélo – For short journeys, prioritise walking or cycling

Pensez à covoiturer – Think about lift sharing

Au quotidien, prenez les transports en commun – On a day-to-day basis, take public transport

The messages must be clearly visible/audible and advertisers face a €50,000 fine should they fail to comply with the new rules.  They must also mention the hashtag  #SeDéplacerMoinsPolluer – which encourages people to choose less polluting forms of transport.

Car manufacturers and advertisers will also have to mention which emissions class the advertised vehicle falls into. This is a new ranking system to inform consumers about the environmental impact that is part of a widespread climate action law approved by lawmakers in July.

Environmental campaigners had been calling for a ban on advertising for all cars (like that imposed on the tobacco industry), which represent a significant portion of emissions within the transport sector as a whole.

As it stands, adverts for the most polluting vehicles (those that produce 123g of CO2/km) will be banned from 2028. The EU commission wants to phase out all combustion engines by 2035.

Read more: The Local

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