Statoil latest major to shun ‘oil’ in favour of new Equinor identity

Statoil has announced it is to rebrand itself as Equinor as the Norwegian energy giant looks to ditch connotations with fossil fuels.

The rebrand was confirmed in a statement and press conference this morning, with the company arguing that the name change supports its “strategy and development as a broad energy company”.

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The new identity is to be proposed to shareholders at Statoil’s AGM on 15 May, however the process looks to be a formality as the Norwegian government, Statoil’s majority shareholder, has also issued its support.

“The world is changing, and so is Statoil. The biggest transition our modern-day energy systems have ever seen is underway, and we aim to be at the forefront of this development. Our strategy remains firm. The name Equinor reflects ongoing changes and supports the always safe, high value and low carbon strategy we outlined last year,” Jon Erik Reinhardsen, chair of the board at Statoil, said.

“The biggest transition our modern-day energy systems have ever seen is underway, and we aim to be at the forefront of this development”

Read more: Clean Energy News

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