New consumer insights research from Switch Together reveals that buyers now see real financial benefits of homes with solar panels as those without could be subject to an average reduction of £11,000, reflecting a powerful shift in what buyers expect and what they are prepared to pay for.
The findings come just after the Government has unveiled its Warm Homes Plan and prepares to introduce new requirements for rooftop solar on all new build homes from 2027 under the updated Future Homes Standard. These policy signals have amplified public expectations, with buyers already factoring renewable energy technology into their decision making.
Fox ESS Eco-system (Image: Fox-ESS.com)
According to the research, six in ten buyers believe a home without solar panels should have its price reduced, with an average expected discount of £11,000. Younger buyers are driving this trend, with buyers aged 25-34 believing the reduction should be the highest of any age group at £12,500.
At the same time, energy-efficient features are now commanding a premium. More than a quarter of UK homeowners say they would pay more for a property that has solar panels already installed, while 17% would pay a premium for a home with a heat pump.
Read more: Installer Online
