The UK government may be ramping up its green agenda, but new research from Switch Together shows homeowners still face barriers to installing solar panels – and more needs to be done to help them make the switch.
According to the study, 42% of homeowners and potential homeowners would pay up to £7,500 to install solar panels, and 26% would pay more for a home already equipped with solar technology. Heat pumps also appeal, with 17% willing to pay a premium on a new property purchase.
Interestingly, younger generations – who typically find it more difficult to get on the property ladder – are leading the charge. Those aged 18–24 would pay the most to install solar panels, with a mean average of nearly £7,500, while those aged 25–34 believe homes without solar should be discounted by the highest amount – a significant £12,478. In reality, a typical installation of ten panels in an average family home can cost between £6,000 – £7,000.
Fox ESS Eco-system (Image: Fox-ESS.com)
Barriers to adoption
But despite this appetite, hesitation persists. 39% of homeowners and potential homeowners say solar panels are too expensive, 27% doubt their effectiveness during UK winters, and 26% aren’t convinced they deliver real savings – even though they can save households up to £500 a year. 21% also say the practicalities of installation put them off. These misconceptions highlight a gap in consumer confidence and suggest households need clearer guidance and greater financial support to take action.
Encouragingly, the research shows what would tip the balance: 40% would buy solar panels if they guaranteed lower energy bills, 37% if greater financial support was available, and 21% if performance was proven. Simplifying installation could also make a difference, with one in five saying this would sway their decision to adopt solar panels.
Read more: Installer Online
